Everyone around these parts is excited for the premiere of USA’s latest original series, based off of the fantastic miniseries, THE STARTER WIFE. A part of me is just thrilled to see Debra Messing back on TV on a weekly basis. The other part cannot wait for another solid USA show to trip and fall in love with!
My Take on TV is partnering with our friends at USA and NMS to make available a STARTER WIFE prize pack featuring a poster for the show, and a specially designed TShirt from renowned illustrator Sujean Rim. To enter the contest, leave a comment to tell us what you’re most looking forward to on the now weekly series.
Read on after the jump for the official press release about why Sujean’s shirt is so exciting!
USA NETWORK, DEBRA MESSING, AND RENOWNED ILLUSTRATOR SUJEAN RIM JOIN FORCES TO CREATE SIGNATURE T-SHIRT
FOR “THE STARTER WIFE”
In A Network First, USA Extends Show Brand Via Fashion Partnerships To Broaden Appeal
NEW YORK, NEW YORK – September 24, 2008 –USA has enlisted renowned illustrator Sujean Rim to create an original work inspired by the series and its spirited and fashionable heroine, Molly Kagan. In a nod to Molly’s glamorous Hollywood lifestyle, energy and élan, the one-of-its-kind design will be featured on a signature t-shirt made exclusively for THE STARTER WIFE. Messing stars as the newly single and ever so stylish Molly Kagan in the Emmy Award-winning series THE STARTER WIFE, which premieres on Friday, October 10 at 9/8c on USA Network. The announcement was made by USA’s Alexandra Shapiro, senior vice president, brand marketing & digital.
“For USA, these unique partnerships demonstrate a fresh approach to extending THE STARTER WIFE brand into the fashion arena while providing fashion-conscious consumers the opportunity to tangibly connect with Molly’s stylish sensibility,” said Shapiro.
THE SIGNATURE “STARTER WIFE” T-SHIRT
The signature STARTER WIFE t-shirt featuring Sujean’s original design will be available for purchase at the NBC Experience store and online at starterwife.usanetwork.com the first week of October. It will also be offered as a promotional giveaway on-air and online and in select print publications. The shirt has already made its way into the hands of many of fashion’s elite during last week’s New York fashion shows; over 3,000 shirts were distributed in the official Mercedes Benz Fashion Week gift bags, as well as in those given away by OK! Magazine and US Weekly.
The partnership between USA Network and Sujean Rim around THE STARTER WIFE was a natural one, as both the series and Sujean’s work share a similar stylish sensibility. Sujean began her career designing shoes and accessories before leaving the fashion industry to pursue illustration fulltime. Since then, she has become well known in the fashion world and around the globe for her signature watercolor designs, which have been commissioned by a wide variety of companies from Tiffany & Co., to Target. Her work is perhaps most familiar to the 2.6 million subscribers of DailyCandy.com, the insider’s guide to all things hip, new and stylish, for whom Sujean has created a signature look with her singular, fashion-savvy illustrations.